According to new research from Pew, 65% of US adults now use social networking sites – a nearly tenfold jump in the past decade.
The figure has leapt 7% from when Pew Research Center began systematically tracking social media usage in 2005.
A special analysis of 27 national surveys of Americans across the past decade documents this substantial spread of technology throughout the population, although the overall number of users of social networking sites has leveled off since 2013. At the same time, there continues to be growth in social media usage among some groups that were not among the earliest adopters, including older Americans.
Across demographic groups, a number of trends emerge in the analysis, with young adults (ages 18 to 29) most likely to use social media at 90%.
However, usage among those 65 and older has more than tripled since 2010 when 11% used social media. Today, 35% of all those 65 and older report using social media, compared with just 2% in 2005.