Voo launches personalized recommendations

 Voo launches personalized recommendations

Voo launches personalized recommendations

Belgian cable operator Voo has gone live with ThinkAnalytics personalized recommendations across its .evasion service. 

Launched on June 30, 2015, Voo’s .evasion set-top box gives users access to personalized recommendations based on their viewing behavior across linear TV, pay/transactional VOD, catch up content.

Using ThinkAnalytics’ navigation, Voo viewers are offered personalized recommendations throughout the live linear TV user experience, as they browse the on-demand catalog and when browsing any linear, catch up or VOD programs. The .evasion service also features a channel bar showcase with personalized recommendations for each linear and VOD catch-up channel.

“With thousands of programs that could be proposed to Voo customers, it became really important to have a high performance, reliable recommendations engine capable of guiding them according to their preferences,” comments Tamara Leemans, VOO’s CTO



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