Belgian cable operator Voo has gone live with ThinkAnalytics personalized recommendations across its .evasion service.
Launched on June 30, 2015, Voo’s .evasion set-top box gives users access to personalized recommendations based on their viewing behavior across linear TV, pay/transactional VOD, catch up content.
Using ThinkAnalytics’ navigation, Voo viewers are offered personalized recommendations throughout the live linear TV user experience, as they browse the on-demand catalog and when browsing any linear, catch up or VOD programs. The .evasion service also features a channel bar showcase with personalized recommendations for each linear and VOD catch-up channel.
“With thousands of programs that could be proposed to Voo customers, it became really important to have a high performance, reliable recommendations engine capable of guiding them according to their preferences,” comments Tamara Leemans, VOO’s CTO