Virgin Media has unveiled its new standard in ultrafast connectivity with the launch of Vivid 200Mbps broadband speed.
Vivid will be used to brand all ultrafast broadband speeds and services of 100Mbps and above from Virgin Media.
This week, Virgin Media will start contacting its 4.6 million broadband customers to explain how they can opt-in to an upgrade from 1 October 2015.
This the third time the company has boosted customer broadband speeds in five years, quadrupling the fastest speeds available from 50Mbps in 2010 to Vivid 200Mbps in 2015.
“Our message is simple: if you want to be certain that you are signing up to true ultrafast broadband speeds of 100Mbps and above, Vivid from Virgin Media is the new standard,” comments Gregor McNeil, Managing Director of Consumer at Virgin Media.“The speed of a customer’s broadband connection matters; when you have more you can do more.”