UPC Ireland, the leading connected entertainment provider of digital TV, superfast broadband and phone services in Ireland, has confirmed plans to rebrand as Virgin Media later this year.
Tom Mockridge, Virgin Media CEO, has described the move as a “step-change.”
Richard Branson adds: ”We are delighted to bring the Virgin Media brand to Ireland. We are proud of the way it has revolutionised the UK market, improving customer service, increasing speeds and bringing more choice to our customers. Building on the strong platform in Ireland, I know we will do great things together with Liberty Global and shake up the Irish market even further.”