Among consumers who have cut the pay-TV cord within the last two years but who express any interest in returning to pay-TV, two out of five (39%) say sports channels are a reason to return, according to new survey by Frank N. Magid Associates.
Additionally, nine out of 10 (88%) sports fans say they watch sports on a television set, with broadcast networks leading the way at 73% of respondents, followed by cable sports networks (62%) and general entertainment networks (60%).
Nevertheless, a growing number of sports fans are watching sports on the Internet: Nearly two of five (37%) of all sports fans say they watch sports streamed online “often,” while nearly three in five (57%) fans say they watch sports online in any way at all. These consumers typically gravitate to available larger digital screens: Computers led among 37% of respondents, followed by over-the-top (OTT) video delivery to a TV (26%), tablets (25%) and smartphones (25%).
“Sports remains the most DVR-proof form of video content,” explains Alexander “Sandy” Brown, President & CEO of ONE World Sports. “The excitement, immediacy and community around sports contests demand live viewing, whether that viewing takes place via an antenna, or a pay-TV provider, or via a live web stream. Whatever the format, the findings support that people want to watch sports live, and on the best – typically largest and most crisp – available screen.”
Jamie Hindhaugh (Chief Operating Officer, BT Sport) and Charles Balchin (Head of Programmes, IMG) are among the panellists that will be discussing sports and OTT at this year’s OTTtv World Summit (9th – 12th November 2015 Millennium Gloucester Hotel, London)