Sky Sports and Whistle Sports have announced the launch of a new social media channel dedicated to creating original football content for young fans.
Using Sky’s Soccer AM brand, the new channel will go live tomorrow and be available to watch on multiple platforms, with its own YouTube channel and a presence on Facebook, Instagram, Snapchat, Twitter and Vine.
It is the first collaboration since Sky’s $7 million investment in Whistle Sports in October 2014. Since then the two companies have been working together on creating exciting new content, aimed at ‘young millennials’.
“Whistle Sports has led the way in producing entertaining digital sports content in the US for some time now with hugely engaged audiences,” comments Dave Gibbs, director of digital media at Sky. “The new Soccer AM channel on social media is going to do something very different to what football supporters are used to from Sky Sports. We will produce new types of content, with new presenters for new audiences. By combining our expertise and talent, we hope to produce something that will really excite young football fans.”