Rovi Corporation and Panasonic have announced a strategic collaboration in which Panasonic will use Rovi’s metadata to manage the programming guide for its global inflight television service, eXTV.
Panasonic is the the leading provider of inflight entertainment and communications (IFEC) solutions.
It says it selected Rovi because of the company’s experience working with service providers and consumer electronics manufacturers in creating personalized entertainment discovery experiences.
“With eight channels of programming, including live news and sports, eXTV has quickly become one of our most popular passenger services,” comments David Bruner, vice president, global communications services for Panasonic Avionics Corporation. “Working with Rovi, we expect to not only create an enhanced experience for passengers, but also further automate our supply chain to quickly and accurately deploy the most current programming information for our eXTV service.”