Revenue across Europe from online video jumped from €22 million in 2012 to €375 million in 2015 according to a new study by HIS and SpotX.
Furthermore, IHS forecasts that €2 billion (which is over half of all online video advertising revenue) will be generated programmatically by 2020.
Programmatic video is the automation of ads through the use of algorithms powered by the overlay of demographic (age, gender, income) and behavioural (gamer, traveler, football fan) data.
“Programmatic video advertising in Europe is on the path from experimentation to ubiquity,” comments Daniel Knapp, senior director at IHS Technology. “In three of the markets – Netherlands, UK, and France – programmatic video will even become the predominant source of video advertising revenue by 2020.”