Opera TV has unveiled a new version of Opera TV Snap, designed to provide broadcasters with expanded OTT capabilities on Smart TVs, including a ready-to-deploy Hybrid Broadcast Broadband TV (HbbTV).
Opera TV Snap was developed to turn video content into Smart TV apps, has so far seen success enabling several hundred video content owners to reach living-room audiences over-the-top.
Through HbbTV, broadcasters can use their premium presence in front of viewers to promote services and content such as program guides, catch-up TV and their video catalogues.
For broadcasters, creating and maintaining their catch-up TV services through apps on connected TVs and set-top boxes can be complex and costly. Furthermore, in HbbTV markets, developing and maintaining separate apps for Smart TV portals and HbbTV functionality can prove inefficient.
Opera TV Snap significantly lowers their barrier to entry into the OTT world by providing a quick and simple-to-use app-deployment framework packed with essential features that re-purpose their video assets for Smart TV audiences.