Apple has unveiled the long-awaited new Apple TV.
Apple TV runs the all-new tvOS operating system, based on Apple’s iOS, enabling millions of iOS developers to create innovative new apps and games specifically for Apple TV and deliver them directly to users through the new Apple TV App Store.
The all-new iteration is built from the ground up with a new generation of high-performance hardware and introduces a new user interface using a new voice-controlled Siri Remote.
“There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television,” comments Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV.”