Netflix’s 300m US device footprint “astoundingly large”

Analyst: Netflix’s 300m US device footprint “astoundingly large”

Analyst: Netflix’s 300m US device footprint “astoundingly large”

In the US alone, Netflix oversees an addressable market of nearly 300m devices across its own subscription base, which accounts for 31% of the country’s total connected installed base.

New IHS analysis forecasts that Netflix’s addressable base should be pushing 500m devices by 2019, by which time the global installed base will equate to every household containing 5 connected media devices – the development of each going hand in hand.

“Device proliferation doesn’t take place in a vacuum, it’s a process that’s co-determined with the availability and distribution of media,” explains Merrick Kingston, Principal Analyst. “In many regards, Netflix has become a microcosm for this process.”

Scott Murrow (AMC Networks) and Jamie Lennox (Hotwolf) are among the panellists that will be discussing ‘Monetising the Millennials’ at this year’s OTTtv World Summit (9th – 12th November 2015 Millennium Gloucester Hotel, London, UK).


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