MOST POPULAR

News

Netflix gaining on Apple as world’s “coolest brand”

Netflix gaining on Apple as world’s “coolest brand”

Netflix gaining on Apple as world’s “coolest brand”

According to the annual CoolBrands survey in the UK, which decides on the twenty ‘coolest’ brands in the world, Apple has held on to the top spot yet again.

This is the fourth year the tech giant has come out as number one in the survey, which is chosen by an ‘Expert Council’ of influencers and members of the British public.

Internet TV giant Netflix, however, has surged up the rankings, leaping from tenth to fifth.

The entire selection process is independently administered by The Centre for Brand Analysis. A comprehensive database of UK brands was compiled using a wide range of sources, from sector reports to blogs. From the thousands of brands initially identified, approximately 1,450 brands were shortlisted.

Tags: ,

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?