MOST POPULAR

News

Mobile TV viewing jumps 7% in one year

Mobile TV viewing jumps 7% in one year

Mobile TV viewing jumps 7% in one year

More than a third of consumers who watch TV shows online use a smartphone for TV viewing (37%), a figure that has risen 7 points from 2014 (30%), according to new data from Hub’s annual “Finding Input One” study.

Meanwhile, half use a tablet to view TV shows (51%), a 15-point jump from just last year (36%).

Overall, more online content is being watched on TV sets. 71% say they watch shows from online sources on a TV connected to the internet, 9 points higher than last year.

The study found that smart TVs in particular have made major strides. In 2015, 39% of those who watch online shows on a TV set use a Smart TV, vs. 42% who connect through a game console, the most popular connection device. That gap has closed rapidly since 2013, when consumers were twice as likely to use game consoles than Smart TVs (52% to 25%).

“One of the most important trends we’re seeing is the growth of TV sets connected to the internet,” explains Jon Giegengack, co-author of the study. “For most TV consumers, the big screen is still the main, if not the only, way to watch. Inexpensive and easy-to to use peripherals, and especially Smart TVs with a built in connection, remove one of the last logistical barriers between mainstream consumers and online TV sources.”

Tags:

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?