More than a third of consumers who watch TV shows online use a smartphone for TV viewing (37%), a figure that has risen 7 points from 2014 (30%), according to new data from Hub’s annual “Finding Input One” study.
Meanwhile, half use a tablet to view TV shows (51%), a 15-point jump from just last year (36%).
Overall, more online content is being watched on TV sets. 71% say they watch shows from online sources on a TV connected to the internet, 9 points higher than last year.
The study found that smart TVs in particular have made major strides. In 2015, 39% of those who watch online shows on a TV set use a Smart TV, vs. 42% who connect through a game console, the most popular connection device. That gap has closed rapidly since 2013, when consumers were twice as likely to use game consoles than Smart TVs (52% to 25%).
“One of the most important trends we’re seeing is the growth of TV sets connected to the internet,” explains Jon Giegengack, co-author of the study. “For most TV consumers, the big screen is still the main, if not the only, way to watch. Inexpensive and easy-to to use peripherals, and especially Smart TVs with a built in connection, remove one of the last logistical barriers between mainstream consumers and online TV sources.”