UK commercial broadcaster ITV has announced that The ITV Hub will become the new digital destination for all its TV channels and online services.
The ITV Hub will replace ITV Player and itv.com and will launch later this year across mobile, PC and connected TVs.
The service also will extend its digital reach to become available for the first time on Amazon Fire TV and Fire TV Stick, and the new Freeview Play service. The desktop PC service is completely new and will see a merger between ITV’s on demand pages and show websites.
“With over 11 million registered users and 726 million long form requests last year alone, our VOD service has come of age, with live TV right at the core of our proposition,” explains Paul Kanareck, ITV’s Director of Online. “ Our product and content offering has improved dramatically and we look forward to sharing further detail of our ambitious developments at The ITV Gala in November.”