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Hulu adds ad-view option

Mike Hopkins

Mike Hopkins

US OTT service Hulu is now offering a commercial-free option to subscribers.

Viewers now have the choice to watch Hulu commercial free for $11.99 per month or with limited commercials for $7.99 per month. Current Hulu subscribers will maintain their existing subscription, but will have the choice to switch to the commercial-free option at any time for an additional $4 per month.

“At Hulu, we pride ourselves on listening to our customers and giving them the best possible experience,” comments Mike Hopkins, CEO, Hulu. “Many of our customers have asked us for a commercial free option, and so today we are excited to introduce just that. Providing more choice for consumers is fundamental to the Hulu experience, in addition to an array of choices in content and devices, our customers can now choose to watch with or without commercials.”

For viewers who choose to watch content with limited commercials, Hulu will continue to show fewer commercials than scheduled television.

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