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Google, Amazon, Netflix join forces for new streaming alliance

Streaming leaders forge Alliance for Open Media

Streaming leaders forge Alliance for Open Media

Seven leading Internet companies have formed the Alliance for Open Media – an open-source project that will develop next-generation media formats, codecs and technologies in the public interest.

The Alliance’s founding members are Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix.

The new Alliance is committing its collective technology and expertise to meet growing Internet demand for top-quality video, audio, imagery and streaming across devices of all kinds and for users worldwide.

This initial project will create a new, open royalty-free video codec specification based on the contributions of members, along with binding specifications for media format, content encryption and adaptive streaming, thereby creating opportunities for next-generation media experiences.

“Google launched the WebM Project in 2010 in the belief that web video innovation was too slow and too closed, and that broad collaboration — in the open — would fix both problems,” comments Matt Frost, Head of Strategy and Partnerships, Chrome Media. ”The Alliance for Open Media is a big leap forward for these core philosophies, and we’re gratified that our AOMedia partners share this vision. Our combined strength, resources and expertise will drive the next generation of web media experiences much further and faster than WebM can do alone.”

Ben Forman (Principal Streaming Architect, Internet TV, BskyB) and Risto Koivula (CTO, MTV) will be offering two ‘Live streaming delivery case studies’ at this year’s Content Delivery World (5th – 7th October, 2015, Radisson Blu Portman Hotel, London)

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