Freeview and Digital UK have confirmed that the new Freeview Play connected TV service, the next generation of the UK’s biggest TV platform, will launch in October.
Panasonic televisions will be the first to introduce the service and in the lead-up to October existing compatible TVs will update automatically.
Freeview Play combines catch-up TV from the BBC, ITV, Channel 4 and Channel 5, on-demand services and live television. The service is free from subscription and works with all existing broadband services. Freeview will also be unveiling a new TV advertising campaign to support the launch.
“We believe that Freeview Play is set to become the new normal way of watching TV,” comments Guy North, Managing Director of Freeview. “Viewers will be free to choose what they watch and when they watch it on their main set free from subscription.”