Posted by Barry Killengrey
Ericsson has signed an exclusive multi-year broadcast and media services contract with Image Nation Abu Dhabi, one of the leading content creators in the Middle East.
The contract includes playout, media preparation, media management and archive services for the new Arabic-language TV channel, Quest Arabiya, which is scheduled to launch in Q4 2015.
The free-to-air service, which will broadcast 24 hours a day across the Middle East and North Africa region, is a joint venture between Image Nation and global pay TV programmer Discovery Communications. Quest Arabiya will air a combination of regionally-produced original content along with factual and reality programs from Discovery’s vast library of non-fiction shows, localized for the Arab market.
Earlier in 2015, Ericsson announced a partnership with twofour54, the home of Abu Dhabi’s media industry. As part of this partnership, Ericsson established a broadcast and media hub in Abu Dhabi, United Arab Emirates, to serve clients across the Middle East and beyond. Quest Arabiya will join the growing portfolio of TV channels managed by Ericsson from this hub.