EE: “Content delivery gets lost in discussions about content”

Matt Stagg, Senior Manager of Network Strategy, EE

Matt Stagg,
Senior Manager of Network Strategy,

IP&TV News talks to  Content Delivery World (5th – 7th October, 2015, Radisson Blu Portman Hotel, London) keynote Matt Stagg –  EE’s Senior Manager of Network Strategy.

IP&TV News: Hi Matt – what do you think the dominant conversation topics will be at this year’s Content Delivery World?

Matt Stagg: Hopefully we’ll see some more game changing differentiators emerge between the main content delivery networks.

I think we’ll also see quite a lot of discussion around encryption and the effects of encryption on content delivery, and specifically how content is optimised within networks. It can be done in a way that doesn’t negate optimisation in certain areas that are to the benefit of everybody because of the customer experience.

What about the whole question of edge computing? Will this be addressed?

I hope so: I’m certainly going to be talking about new content delivery technologies, where we’ll see content being served closer to the consumer, even up to the point of serving content from the cell edge.

One of the things standing in the way here is actually encryption. You can’t cache content in the locations it’s needed if we don’t know what it is. There’s a lot of very good applications you can have around that, but there’s lots of potential barriers to entry it would be good to have discussed. If you serve content from the edge you’ve got to build for it – everything you do at the core has to be replicated at the edge or done in a completely different way. So I want to have really good discussions around edge computing or edge caching.

I’d like to see some discussions about the economics of caching anywhere in the mobile networks, and how partnerships between main content delivery networks and mobile operators could drive new innovations in content delivery end to end. Closer ties between mobile operators and the content delivery networks – where does that go next? Does it just stay at mobile operators or operators hosting content caches from all of the networks, and every time one comes along we add another one, or is there more innovation that can be done through partnerships or new technology?

What about the question of LTE Broadcast?                                                                     

One of the things I want to talk about and get wider understanding about is what LTE Broadcast and multicast is going to mean for content delivery networks. Are they going to come on board, look into ways of using that technology and potentially add value, or do they just not support it and then get bypassed? I think at the moment it’s a technology that needs partnerships in order to take off.

What’s the most important aspect of Content Delivery World?

Content delivery gets lost in discussions about content. It’s just quite often seen as something that is expected to work and no-one thinks about it, and no one sees the innovation that goes into this area. But Content Delivery World brings the content delivery ecosystem together into one place – it springboards innovation because it’s the one place everybody gets to talk to each other about trends and what these trends mean.

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