MOST POPULAR

News

Cord cutting all talk? Study says only 3% have had ‘the snip’

Study says only 3% have had 'the snip'

Study says only 3% have had ‘the snip’

According to a new study by Rovi, while over 57% claim to have given cord cutting either “a lot of” thought or “some” thought – a meager 3% have actually reached for the proverbial scissors.

At 7%, the US had the highest number of actual cord cutters compared to the other regions – while in Germany, France, China, and India only 2% of respondents in each of those countries were actual cord cutters

Moreover, instead of service fees, the survey found difficulty of content discovery to be chief among viewers’ woes, with nearly 73% of all respondents claiming to be “extremely” or “somewhat” frustrated when they can’t locate enjoyable content. Rovi found that, on average, respondents spend 19 minutes per day searching for something to watch

“The ultimate goal for service and content providers should be to connect consumers to the entertainment programming that is most relevant to them at any given moment across a range of devices,” comments Michael Hawkey, senior vice president and general manager of discovery, Rovi. “Providers need to offer the same level of advanced usability that consumers now expect from any other web, mobile or social media service.”

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?

Loading IPTV Tweets ...

INTERVIEWS