comScore and Rentrak announce merger

comScore and Rentrak announce merger

comScore and Rentrak announce merger

comScore and Rentrak Corporation have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger.

It is hoped that the combination of comScore’s digital audience and advertising solutions, combined with Rentrak’s census-based worldwide movie and video-on-demand and TV measurement will provide a more complete picture of the way people consume media today and in the future.

“The merger of comScore and Rentrak represents an exciting milestone for our combined clients, uniquely skilled employees and shareholders,” comments Matta. “Together we have an even more powerful ability to deliver what our clients and the media industry have long been asking for: a comprehensive cross-platform measurement currency that accounts for all the ways in which content is consumed, whether that happens on a desktop, mobile device, live or time-shifted TV, video on demand or through over-the-top devices.”

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