The BBC’s commercial arm, BBC Worldwide, has announced a new partnership with multiscreen specialist Monterosa to produce the official companion app for their global franchise Dancing with the Stars.
The app will be offered to BBC Worldwide’s broadcast partners internationally as a companion to the Dancing with the Stars format which has sold to over 50 countries.
This is the first official companion app for the Dancing with the Stars franchise offering broadcasters a ready-made product to accompany the format. Responding to a growing trend for dual-screen viewing and increased time spent on mobile devices the app offers broadcasters an opportunity to enhance the value of their advertising opportunity by including mobile advertising.
“Companion apps can play a pivotal role in connecting popular entertainment brands with their global fan base, deepening engagement both during broadcast and between shows,” explains Tom McDonnell, co-founder of Monterosa.