BBC reveals vision for children’s iPlayer

Alice Webb

Alice Webb

Alice Webb, Director of BBC Children’s, has revealed plans for a special children-only iPlayer service as well as a new online children’s service with the working title of ‘iPlay’.

Citing the massive existing usage of the iPlayer by young users (in the first six months of this year alone, Webb said there has been over 500 million downloads of children’s content on the catch-up service), Webb unveiled the BBC’s  ‘Children’s Vision for the Future’, encompassing both new digital platforms.

“’iPlay’ will be a single, online front-door for children to the wealth of the whole BBC and trusted partners beyond,” she told an audience during a speech in Salford earlier this week. “Giving content to children that matures with them, from a range of platforms, in a safe and trusted way. It will be an on-demand partner to CBBC and CBeebies – but much more besides…. By bringing together all the BBC’s children’s content in one place, it will let children interact with others in a safe environment and to explore and express their creativity in ways that the the audience of 10 years ago could never have imagined.”

Webb went on to reveal that the children’s version of the BBC’s ground-breaking iPlayer would be launched next year.

“It will be their very own BBC iPlayer app making it easy and fun for children to find their favourite CBBC and CBeebies shows and discover new BBC programmes in a safe environment that’s designed just for them. Parents can also be confident that the app only contains content suitable for children. So, whether it’s in the back of the car on a long journey with a tablet or on the bus to school on a mobile, kids will be able to watch their favour shows wherever they are, whenever they want to.”


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