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Analysis: 61% of TV sales will be Ultra HD by 2020

Source: Strategy Analytics

Source: Strategy Analytics

61% of annual TV sales will be Ultra HD by 2020, according to Strategy Analytics.

Falling prices, increased retailer support and strong customer satisfaction are the main reasons for Ultra HD TV’s success. The analyst firm also predicts that more than 20% of households in leading markets will be using Ultra HD services from pay TV or online video providers by 2020.

In Strategy Analytics’ August 2015 survey of 2000 US consumers, nearly two thirds of people have heard of Ultra HD, and 30% now claim to have seen Ultra HD TV in a home, retail store or other location. Ratings of Ultra HD video quality remain extremely high, with 95% of people saying they were extremely or somewhat impressed.

“Ultra HD is rapidly becoming a de facto standard in the large screen TV market,” notes David Watkins, Director, Connected Home Devices. “As prices fall, tier one vendors like Samsung, LG and Sony are now looking to entice customers with enhanced UHD TVs which add wider colour gamut and high dynamic range capabilities.”

Sky’s Andrea Ranalli will be among those looking at the impact of 4K at this year’s Content Delivery World (5th – 7th October, Radisson Blu Portman Hotel, London), in a keynote, ‘Telecom Italia and the role of 4K as a driver for CDN architecture evolution’. Click here for booking and more info.

 

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