In a pre-IBC exclusive, Joanna Jones caught up with Donald McGarva, CEO, Amino Technologies…
IP&TV News: So, Amino’s made some really significant acquisitions in the recent past – can you tell us more about these?
Donald McGarva: There is a compelling logic to what we’ve done with the acquisitions of Entone and Booxmedia. Effectively, we’re transforming Amino into a global tier 2 player that now spans IPTV, broadcast hybrid and cloud TV – offering customers the combined resources of a larger business.
Our respective portfolios are highly complementary – with Entone bringing broadcast hybrid expertise and partnerships plus valuable service assurance capability which plays very well with our own IPTV pedigree.
When you add in the cloud-TV platform capability of Booxmedia, you can see how we’re positioned to deliver some powerful new offerings for a wider pay-TV operator customer base that combines quality devices in the home supported by cloud-based “TV everywhere” capabilities. For us, and customers and partners we’ve spoken to since the acquisitions were completed, that’s an exciting proposition.
How do they reflect your changing strategy and emphasis?
We’re seeing a major shift across the pay-TV industry to IP to manage the delivery of TV everywhere inside and outside the home in line with changing consumer demands. This means companies like ourselves have to develop and deliver solutions that will help manage this transition whilst ensuring operators retain their core business.
We are looking to continue to serve our existing customers but also position ourselves for the transition to hybrid and full IP service delivery across a wider customer base. To do this requires more than the “device”, and that’s why we’re positioning ourselves with our new acquisitions to offer new “TV everywhere” solutions that aligns with this trend.
Are there any other new trends you deem especially significant?
We see growing operator interest in the Internet of Things – and how existing TV devices can be enabled to offer wider home monitoring and control functionality. We’ve been running some customer trials and it’s been really positively received with operators keen to deploy new “sticky” services with customers that can drive ARPU and customer retention. It’ll be interesting to see at IBC this year how this market is developing.
What’s your presence at this year’s IBC going to be like – what message are you brining there?
We’re showcasing our ability to deliver 4K UHD entertainment to any screen inside or outside the home – using our latest range of IPTV and broadcast hybrid devices and Booxmedia cloud-TV platform to deliver great multiscreen experiences. It’s a really good opportunity for people to see how we’ve evolved since last year – and the benefits the recent acquisitions of Entone and Booxmedia bring to our offering.