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VOD consciousness: dedicated Krishna OTT launched by Muvi

VOD consciousness: Krishna OTT launched with Muvi

VOD consciousness: Krishna OTT launched with Muvi

ISKCON (Society For Krishna Consciousness) has launched a video-on-demand service.

The platform’s aim is to bring ISKCON’s library of spiritual and devotional content, along with its spiritual movies and documentaries, to new followers the world over. The platform has been launched in partnership with New York tech company Muvi.

“Most online video startups fail due to inability of investing in the right kind of content and lack of proper monetization strategy,” says Viraj Mehta – Head International Business at Muvi. “It is therefore wise to keep startup costs low and choose the right mix of revenue models suited for their content instead of following third party streamers. Going forward, Muvi Studio looks to embolden and empower such players who, despite budget constraints, aspire to be the next Netflix or Hulu.”

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