Leichtman Research Group has found that the thirteen largest pay-TV providers in the US – representing about 95% of the market – lost about 470,000 net video subscribers in 2Q 2015, compared to a loss of about 305,000 video subscribers in 2Q 2014.
The top pay-TV providers now account for 94.9 million subscribers — with the top nine cable companies having nearly 49.0 million video subscribers, satellite TV companies having 34.2 million subscribers, and the top telephone companies having about 11.7 million subscribers.
Overall, the top nine cable companies lost about 260,000 video subscribers in 2Q 2015 — compared to a loss of about 510,000 subscribers in 2Q 2014: losses for the top cable companies were the fewest in any second quarter since 2Q 2008
Satellite TV providers lost 214,000 subscribers in 2Q 2015 (including gains from DISH’s Internet-delivered Sling TV) — compared to a loss of 78,000 in 2Q 2014. DirecTV’s 133,000 net losses in 2Q 2015 were more than in any previous quarter.
“The top pay-TV providers lost about 470,000 subscribers in the traditionally weak second quarter, with net losses in 2Q 2015 exceeding the previous low-water mark of about 360,000 losses in 2Q 2013,” comments Bruce Leichtman, president and principal analyst for Leichtman. “Cumulatively, Telcos and DBS providers both had their weakest quarter ever for net video additions, leaving the door open for cable providers to have their fewest cumulative losses in a second quarter in seven years.”