Tremor has acquired Australian-based, TVN, a leading provider of programmatic video advertising solutions in the Asia-Pacific (APAC) region.
This acquisition marks Tremor Video’s entrance into the APAC advertising market, following its significant investments in programmatic video over the past 18 months.
“With this acquisition, Tremor Video expands its programmatic presence in the high-growth APAC region by combining our proven technology with TVN’s premium publisher portfolio and demand coverage,” says Bill Day, Chief Executive Officer of Tremor Video. “TVN is a dominant player in APAC, and like Tremor Video, has focused squarely on video so this is a natural fit. We’re excited to welcome the TVN team into the Tremor Video family.”
Digital advertising spend in Asia-Pacific is expected to rise 30.3% to total $46.59 billion this year, trailing only North America, according to eMarketer’s latest estimates of digital ad spending worldwide released in December 2014.