According to a new Strategy Analytics’ report, large screen sizes are gaining favor as the Tablet transforms into a productivity device, with shipments growing 185% year-on-year in 2015.
The report argues that Apple’s iPad Pro will join a market that is primed for growth, thanks to the success of Microsoft’s Surface Pro 3 and larger 2-in-1 Detachable Tablets from traditional PC vendors like Lenovo, Acer, and Asus.
Strategy Analytics found that, by 2019, shipments of Tablets with screen sizes 11” or greater will nearly double to 19.3 million units, grabbing a 7% share of the market — a combination of enterprise adoption of large screen-sized Tablets (for PC replacement and workflow transformation) and consumer adoption of 2-in-1 Tablets will contribute to this strong growth.
In addition, once the market leading screen size segment, shipments of 7”-7.9” Tablets will shrink 15 percentage points to occupy 30% of the market in 2019 as Phablet cannibalization takes its toll, and the 8”-8.9” segment grows to 31% of shipments
While 2-in-1 Tablets and premium large-screen Slate Tablets will drive growth for users seeking content creation devices, mobile content consumption and TV second-screening will remain an essential part of the market with a global installed base of 995 million Tablets in 2019, up 32% from 2015.