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Online age ratings rolled out for music vids

Robin Thicke's Blurred Lines

Robin Thicke’s Blurred Lines

The UK Government is working with the music industry, BBFC and digital service providers like Vevo and YouTube to take further action to protect children from viewing inappropriate videos on the internet.

In October 2014 a Government-backed pilot to introduce age ratings for online music videos was launched by the BBFC and BPI in conjunction with Vevo and YouTube, working with major UK music labels to introduce a new ratings system that would allow digital service providers to clearly display an easily recognisable age rating on videos posted on the web.

Building on the pilot, the Government has now as part of its manifesto commitment agreed with the UK music industry and with the digital service providers that the measures trialled will be now be made permanent for videos produced in the UK by artists who are represented by major labels.

Chet Fenster (MEC), Matt Rook (Hotwolf) and Dr Sebastian Weil (Studio71) will be on a panel looking at the impact of  MCNs and the YouTube generation at this year’s OTTtv World Summit (9th – 12th November 2015 Millennium Gloucester Hotel, London)

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