MOST POPULAR

News

Ofcom: TV viewing plummets 12% among kids

Ofcom: TV viewing plummets 12% among kids

Ofcom: TV viewing plummets 12% among kids

According to UK regulator Ofcom, TV viewing among children aged 4-15 has fallen dramatically by 12% from 2 hours and 14 minutes a day in 2013 to 1 hour and 58 minutes in 2014.

Those aged 25-34 watched nearly 9% less, from 3 hours and 5 minutes to 2 hours and 49 minutes while 16-24 year olds watched 6% less TV, from 2 hours and 28 minutes to 2 hours and 18 minutes.

On average we spent 3 hours and 40 minutes a day watching on a TV set in 2014, 11 minutes less than in 2013 and the second consecutive year of decline.

TV still reaches the overwhelming majority of people, however. Over 90% (92%) watch TV each week, down slightly from 93% in 2013.

The overall picture of the Ofcom report showed that nearly six in ten young people (57%) regularly watch on demand and catch-up TV on their laptop or PC, while almost half (45%) watch on a smartphone, and four in ten (40%) switch on a set-top box.

On smartphones, short-form video clips are even more popular than watching a film or TV programme: 42% of people say they watch short videos from services including YouTube, Instagram Video and Vine on their phone, compared to 21% watching a film or TV programme.

Matt Stagg, Senior Manager Network Strategy, EE, will be looking into ‘the Future of 4G video delivery’ at Content Delivery World (5th – 7th October, Radisson Blu Portman Hotel, London). Click here for booking and more info.

Tags:

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?