According to UK regulator Ofcom, TV viewing among children aged 4-15 has fallen dramatically by 12% from 2 hours and 14 minutes a day in 2013 to 1 hour and 58 minutes in 2014.
Those aged 25-34 watched nearly 9% less, from 3 hours and 5 minutes to 2 hours and 49 minutes while 16-24 year olds watched 6% less TV, from 2 hours and 28 minutes to 2 hours and 18 minutes.
On average we spent 3 hours and 40 minutes a day watching on a TV set in 2014, 11 minutes less than in 2013 and the second consecutive year of decline.
TV still reaches the overwhelming majority of people, however. Over 90% (92%) watch TV each week, down slightly from 93% in 2013.
The overall picture of the Ofcom report showed that nearly six in ten young people (57%) regularly watch on demand and catch-up TV on their laptop or PC, while almost half (45%) watch on a smartphone, and four in ten (40%) switch on a set-top box.
On smartphones, short-form video clips are even more popular than watching a film or TV programme: 42% of people say they watch short videos from services including YouTube, Instagram Video and Vine on their phone, compared to 21% watching a film or TV programme.
Matt Stagg, Senior Manager Network Strategy, EE, will be looking into ‘the Future of 4G video delivery’ at Content Delivery World (5th – 7th October, Radisson Blu Portman Hotel, London). Click here for booking and more info.