The National Hockey League and Major League Baseball Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, have announced a digital media rights partnership.
The partnership will transform the fan experience by creating a fully integrated global hub of digital content that encompasses video, live game streaming, social media and apps, along with statistical and analytical content. With an emphasis on deeper access into the game and telling the stories of NHL players, MLBAM and the NHL will collaborate on developing new digital products and platforms while enhancing current offerings.
“It is an honour for Major League Baseball to stand alongside the National Hockey League on this joint initiative,” comments Baseball Commissioner Rob Manfred. “All of us in sports share a desire to distribute our games and tell our stories as widely and broadly as possible. Because of our own experiences in delivering baseball to its loyal fans, MLB Advanced Media is uniquely suited to excel in a partnership of this magnitude.”