UK commercial broadcaster ITV has taken a minority equity stake in new online content business, Channel Mum, a YouTube network for mothers.
Siobhan Freegard, OBE, founder of parenting website Netmums, launched the multi-channel network in January this year with a group of vloggers sharing their real life experiences of every aspect of motherhood.
“Siobhan Freegard is a hugely successful entrepreneur with a proven track record in digital business,” comments ITV’s Managing Director of Online, Pay, Interactive & Technology, Simon Pitts. “She and her team at Channel Mum have a brilliant understanding of content, advertisers and mothers and how they can work together to produce genuinely appealing, authentic content. We’re delighted to be working together.”