MOST POPULAR

News

Internet set-tops in 21% of US broadband homes

Source: TDG

Source: TDG

According to a new analysis from TDG, Internet set-top boxes (iSTBs) such as Apple TV and Roku are now present in 21% of US broadband households, up from 13% in early 2014 (an increase in penetration of 63% in the last year).

TDG’s research indicates that iSTBs are particularly popular among adult broadband users between the ages of 25 and 44 (29% penetration). By contrast, only one-in-five Late Millennials (18-24s) use an iSTB, with viewers more likely to turn to game consoles than newer platforms.

“20 million US households now use an Internet set-top box to access streaming TV services,” notes Michael Greeson, Founder and Director of Research at TDG. “As Apple prepares to launch its new Internet set-top box, it does so knowing demand for such platforms have significant headroom, and will be driven by not only greenfield purchases, but multi-unit and replacement sales, as well.”

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?