HBO NOW cannibalization “less than 1%” , says CEO

Richard Plepler

Richard Plepler

HBO CEO Richard Plepler has said that the network has seen “less than 1%” of HBO cable subscribers leave the bundle on account of the appearance of its standalone OTT service HBO NOW, launched last year.

Speaking on the second quarter Time Warner earnings call, Plepler revealed that this figure accorded “exactly” with HBO’s expectations.

“We have to make clear to first the low-hanging fruit, which is the 10.7 million broadband-only subscribers, what HBO NOW is, how much value is in there: 3000 hours of library, all of our movie output,” he went on, outlining the next steps for the service. “And that is part of the marketing investment that we are going to make.”

Pleplar said they would take things on a “case by case basis”, but that there would be announcements in the “near future” about HBO’s OTT plans.

The growth of standalone OTTs in the US and elsewhere is a theme expected to dominate discussion at this year’s TV Xperience (October 6th-7th 2015, Hilton Times Square, New York), and something IP&TV News spoke to industry expert and TV Xperience speaker Gavin Bridge in depth about recently.


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