Facebook has introduced the use of audio fingerprinting technology to help identify and prevent unauthorized videos from making their way onto the platform.
The introduction follows publishers’ complaints that their videos are sometimes uploaded directly to Facebook without permission, a practise that has been called “freebooting.”
Facebook already has reporting tools that enable content owners to notify them when someone has uploaded their video without permission, but while existing measures work well for many creators, some publishers with particular needs, including creators whose videos have gone viral, have been asking for more tools.
“This technology is tailored to our platform, and will allow these creators to identify matches of their videos on Facebook across Pages, profiles, groups, and geographies,” explains Facebook in a statement. “Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal.”
Jen Louis Global (Creative Strategy, EMEA Entertainment, Facebook & Instagram) is a confirmed speaker at this year’s OTTtv World Summit (9th – 12th November 2015 Millennium Gloucester Hotel, London). Click here for booking and more info.