Seeking to create a “truly personalised TV experience” with a strong, mobile-first emphasis, UK operator EE has launched a host of updated features its EE TV service.
New sections ‘My Programmes’ and ‘My Channels’ allow users to select TV shows or channels, and quickly identify exactly what content is available for them.
With My Photos & Videos, customers can view all content stored on their device via the EE TV app. They can then use the Flick feature – which allows users to send content from their mobile device to their TV with a single swipe of a finger – to send it to their TV. Meanwhile, building on Flick, the new Fetch feature allows customers to transition content from the TV to their mobile.
Elsewhere, a new Companion Screen option (available via the EE TV app) gives customers second screen control of the show that they’re watching, and includes playback and volume controls, as well as a scrolling progress bar, and makes it more convenient to record the programmes that are currently on screen.
Matt Stagg, Senior Manager Network Strategy, EE, will be discussing ‘The Future of 4G Video Delivery’ at this year’s Content Delivery World (5th – 7th October, 2015, Radisson Blu Portman Hotel, London)