While the overall tablet market contracts in 2015, 2-in-1 so-called ‘detachable tablets’ are taking off.
According to a new Strategy Analytics’ Tablet & Touchscreen Strategies report, traditional PC vendors like Asus, Acer, and HP have found a niche in which they can credibly compete against mobile device heavyweights, as the segment is forecast to grow 91% over the next five years due to lower prices and better designs.
The overall Tablet market is set to decline 4% in 2015, with modest growth returning in 2016 due to more innovative designs and enabling technology in 2-in-1 and Slate Tablets alike
“The timing could not be better for 2-in-1 Tablets as Windows 10 makes the multi-mode computing experience smoother, Intel’s Skylake processors hit the market at the end of 2015, and Windows Tablets have become more cost-competitive with Android Tablets,” comments Peter King, Service Director, Tablet & Touchscreen Strategies. “Windows provides a familiar environment for traditional PC vendors to compete in the Tablet market and also gives CIOs a higher level of comfort when considering higher-end Tablets in the commercial setting.”