Connected TV sets to hit 876 million milestone by 2020

Simon Murray

Simon Murray

The number of TV sets connected to the Internet will reach 876 million by 2020, up from 105 million at end-2010 and the 415 million expected at end-2015, according to a new report from Digital TV Research.

According to the report, the proportion of TV sets connected to the Internet will rocket to 29.9% by 2020, up from only 4.5% at end-2010 and the 15.5% expected by end-2015. By 2020, South Korea (55.0%) will have the highest proportion. At the other end of the scale, the proportion will only be 11.4% in India.

The US will supply 184 million connected sets by 2020, up from 112 million in 2014. China will take second place in 2020, with 144 million – up from only 21 million in 2014. From the 538 million additional TV sets connected to the Internet between 2014 and 2020, China will supply a massive 123 million, followed by the US (72 million), India (29 million), Brazil (30 million) and Japan (26 million). Asia Pacific will become the largest region in 2017.

“[T]he gulf between rich and poor nations is not going to be breached as rapidly as we previously thought,” comments Simon Murray, Principal Analyst at Digital TV Research. “Therefore, connected TV set forecasts for most developing countries, especially China and India, are a lot lower.”

The global total of connected TV sets via streaming/retail settop boxes such as Chromecast and Apple TV will reach 207 million in 2020 (with 42 million in the US and 39 million in China), up from fewer than 4 million in 2010. The expected 58 million total by end-2015 is up from 37 million a year earlier.

Nigel Walley (Decipher Group) and David Crawford (Arqiva) will be discussing ‘The Future of Hybrid TV Business Models’ at the OTTtv World Summit (9th – 12th November 2015 Millennium Gloucester Hotel, London, UK)

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