This weekend’s FA Community Shield between Arsenal and Chelsea was the first 4K match to be broadcast on the BT Sport Ultra HD channel.
The inaugural broadcast marked the latest example of the UK telco making waves in the field of Ultra HD.
“From an outside broadcast and network delivery perspective, we have done a huge amount of work and learned a great deal about the best ways to deliver 4K both from a technology and craft perspective,” comments BT Media & Broadcast VP Mark Wilson-Dunn. “We are ready to go and looking forward to it.”
Now BT has confirmed that BT Media & Broadcast (BT Group’s international media services enterprise business) will be delivering BT Sport’s 4K Champions League sports content.
BT Media & Broadcast has pioneered the delivery of live 4K content since 2013, when in partnership with BT Sport, it filmed Rio Ferdinand’s testimonial match from Old Trafford in 4K, shortly followed by a first live 4K international rugby transmission of Gloucester versus Saracens.
The telco recently announced its consumer results for the first quarter to 30 June 2015, having added 60,000 BT TV customers, taking its TV customer base to 1.2 million.
Simon Jones, Chief TV Architect, BT, will be appearing at Content Delivery World (5th – 7th October 2015)