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Bezos: Amazon Prime not a loss leader

Jeff Bezos

Jeff Bezos

Amazon CEO Jeff Bezos has denied that the internet retailer’s subscription service Prime is a “loss leader,” stressing that, on the contrary, he saw it as a “single piece”.

“When you have an all you can eat buffet, the heavy eaters turn up first,” Bezos told the Daily Telegraph in an interview published yesterday, adding that it was “very common for something like this to be in an investment phase for a certain period of time.”

However, commenting on the news that ex-BBC talent Jeremy Clarkson, Richard Hammond and James May were to produce a new car show for Prime, Bezos said that the service had “ a lot of things in the pipeline” that will appeal to viewers the world over.

Referring to the Clarkson/Hammond/May coup in the article, Bezos conceded that the trio were “very, very, very expensive. They’re worth a lot and they know it.”

“I think we’re in a golden age of television,” Bezos went on, “so if you go back in time even just five years, you couldn’t get A-list talent to do TV serials, or, if you could, it was a rare thing. But that’s flipped completely. The investment is very high now in serialised TV, and the amount of time you have to tell a story is much greater. That format change opens up a lot of storytelling possibilities, which, when mixed with the movie-like production standards, and the A-list talent, is why we’re seeing amazing television.”

Clemens Schwaiger (Arthur D. Little) will be leading a panel discussion at this year’s OTTtv World Summit (9th – 12th November 2015 Millennium Gloucester Hotel, London), and asking if Amazon and Netflix will ultimately dominate in OTTtv. Click here to download the full free brochure.

 

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