MOST POPULAR

News

BBC Worldwide and Tata Sky sign major Indian VOD deal

Idris Elba as Luther

Idris Elba as Luther

BBC Worldwide has announced its first VOD deal in India.

The deal, with the leading direct to home provider (DTH) , Tata Sky comprises of SVOD and TVOD services and gives subscribers in eight metros in India, access to the best of the BBC’s drama and comedy via ‘BBC On-Demand’, a branded property on Tata Sky’s platform. Viewers can now also access it online via their TVs, PCs, tablets and mobiles.

Programmes that will be available on the service include Luther, starring Idris Alba, who won a Golden Globe for the role.

“In a study commissioned by BBC Worldwide earlier this year, we found that quality of content,  British humour, and a love of original British dramas were the top reasons why people, including Indians, enjoy British television programmes,” comments Myleeta Aga, SVP and GM of BBC Worldwide in India.  “We are very excited to be working with Tata Sky to bring these award winning and high quality programmes, many never before seen in India, to Tata Sky’s subscribers, where they can access them anytime, anywhere.”

 

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?