US operator AT&T has unveiled its $200 a month TV and wireless package, including HD and DVR service for up to four TV receivers, unlimited talk and text for four wireless lines, and 10GB of shareable wireless data.
The announcement follows last week’s news of AT&T’s completed acquisition of DIRECTV, which created the largest pay-TV provider in the United States.
“Today is the first of many planned moves to enable our customers to enjoy a premium entertainment experience almost anywhere,” comments Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment and Internet Services. “We’re going to deliver more TV and entertainment choices to more screens – when and where our customers want it. And we’ll offer incredible value with more flexibility and convenience through our integrated packages that deliver a great experience.”
As part of the Aug. 10 launch, new DIRECTV subscribers will have immediate access to programming at point of sale: they can view it on their compatible mobile devices after leaving the store before TV service is installed.