Arqiva has today announced the re-launch of the Afro-Caribbean channel, Passion TV, which is now available to internet-enabled Freeview devices via a new, combined hybrid TV-Internet solution.
Available since 4 August 2015, Passion TV airs on Freeview channel and YouView channel 253, 24 hours a day.
First established in 2004, Passion TV was founded by Mike Makinde in response to an existing gap in entertainment content for the Afro-Caribbean audience, in the UK. Targeting three generations of viewers, but with a particular focus on those between the ages of 25-40 and 3-20 years, Passion TV’s aim is to showcase programmes of African descent, which speak to its audience’s heritage and daily lifestyle.
“Arqiva prides itself on keeping up-to-date with the latest technology developments,” comments Tom Cape, Director of Connected Solutions at Arqiva. “Our new hybrid TV solution will enable Passion TV to deliver seamless TV and connect with its viewers in the most innovative way. ”