Uptake of SVOD services delivered over the Internet has skyrocketed in Australia with two million active subscriptions recorded at the end of June 2015, according to new research by Telsyte.
Up from 315,000 subscriptions at the end of December 2014, the massive growth has been driven by the arrival of new services such as Netflix and Stan, free trial periods, and promotions offered by the leading ISPs, mobile carriers and TV manufacturers.
Telsyte’s Australian SVOD/OTT Video Market Study 2015 shows that around 1.5 million of these subscriptions have been converted to fee paying (no longer on a trial) and generated more than $17 million in revenues in the month of June.
“The SVOD market is highly competitive, seasonal, and unlikely to be a winner-takes-all marketplace,” comments Telsyte Managing Director, Foad Fadaghi. “The early success of SVOD providers will encourage more film studios and content rights holders, including sporting codes, to consider direct streaming to consumers.”