New research from TDG finds that a third of US broadband users have used a second-screen sports app while watching a game on TV.
Engagement will further broaden and deepen during the next ten years as more leagues and conferences introduce their own apps, and as these apps become better attuned to the needs of live sports viewers. These trends form the basis of TDG’s new report, Second Screens & The Future of Sports Engagement.
“Portable devices are becoming a must-have companion for many television sports viewers,” notes Alan Wolk, TDG Senior Analyst and author of the new report. “Simultaneous access to real-time updates and related media on smartphones and tablets is becoming routine for a growing number of fans.”
The importance of second-screen sports apps transcends simply enhancing the viewer experience. As Wolk notes, “Building a large base of second-screen app users is immensely beneficial to the leagues, teams, and networks that create modern sports experiences. It allows them to collect vast amounts of data about their audiences, who they are, what other sports or programs a viewer may like, or what camera angles they prefer. Rights holders can then use this data to drive audience acquisition, inform programming decisions, even refine ad targeting.”