Russian OTT Nemo TV has partnered with TV analytics specialist TVbeat in order to enhance its understanding of audience viewing behaviour.
With TVbeat, Nemo TV will be able to anticipate demand from subscribers and tailor content, increasing customer satisfaction and ensuring that audiences are engaged. Furthermore, TVbeat can be used as an invaluable tool in decision-making from content selection and channel packaging to the creation of targeted packages and VOD offerings.
“There are more than 35M households in Russia consuming pay-TV and hundreds of big and small TV providers across this incredibly vast territory,” comments Dmitry Mineev, Chief Content Officer and Business Development Director at Nemo TV. ”As an ambitious OTT video service, Nemo TV is proud to be the pathfinder on the Russian & CIS market to use the real-time TV analytics from TVbeat.”