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Pay-TV reaches 21% of East African households

Pay-TV reaches 21% of TV East African households

Pay-TV reaches 21% of TV East African households

The five countries of the East African Community (EAC) had a total population of 146.89 million end-2014, with 33.61 million households and a TV household penetration rate of 23%.

Kenya is the most developed market in the region with 12.04 million households and a TV household penetration rate of 32%. Uganda has 7.35 million households and a TV household penetration rate of 25%, followed by Tanzania with 9.8 million households and a TV household penetration rate of 17%.

Pay-TV/ FTA Broadcasting in East African Community highlights that pay-TV services accounted for approximately 1.61 million households end-2014, meaning that free-to-air (FTA) broadcasting is still the primary access method in over 79% of TV households. Tanzania had the largest Pay-TV base in the region with 592,700 users end-2014, accounting for 36% of the EAC total. Kenya was second with 561,000 users, followed by Uganda with 359,000, Burundi with 62,500 and Rwanda with 38,000.

Analogue terrestrial was by far the largest access method for the 6.16 million FTA users across the EAC end-2014 accounting for 68% of total users. DTT had a 26% market share, followed by DTH with 6%. Rwanda was the only country to have completely turned off analogue end-2014, followed by Tanzania in February, 2015, and Kenya in March.

 Click here for more info on TV Connect Africa (17th – 19th November 2015 Cape Town Convention Centre, South Africa), Africa’s premier show on the future of broadcasting 

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