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Passes to Ashes: Sky offers cricket access via NOW TV

James Anderson  celebrates beating Australia  in 2013

James Anderson celebrates beating Australia in 2013

Sports fans can watch the first day of the Investec Ashes series between England and Australia with a free NOW TV Sports Day Pass.

Ahead of the highly-anticipated series, which begins on July 8, new research commissioned by NOW TV shows that nearly half of British sports fans have put their work to one side and tuned into live sport on their portable screens.

In addition, 27 per cent admit to watching sport in secret – booking covert meeting rooms to keep up with the latest score or using their second screens for streaming.

Gidon Katz, Director of NOW TV, comments: “We know premium live sport is one of the main reasons that our customers choose NOW TV. I am sure there will be plenty of people joining me in secretly tuning into the Ashes at work!”

Ovum: Sport could be “commercial suicide” for OTTs

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