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Over-65s embrace mobile TV as viewing leaps 11%

Over-65s embrace mobile TV as viewing leaps 11%

Over-65s embrace mobile TV as viewing leaps 11%

The new 2015 ARRIS Consumer Entertainment Index (CEI) reveals that more than half (59 percent) of all people now watch mobile TV, rising to 72 percent of 16-24 year-olds.

However, while young people watch the most mobile TV, for  65+ year-old consumers, the number of mobile TV viewers has increased by a remarkable 11 percent, up from 19 percent last year. This demographic presents an excellent growth opportunity for operators if they can help consumers overcome barriers of inconvenience and cost, and make it easier to download or stream content.

Worldwide, the average home now has six video devices connected to its Wi-Fi network, and the average household spends almost 6.5 hours each week streaming a subscription service. Moreover, four out of five (81 percent) of those who stream now do so at least weekly, up from 72 percent just last year.

There is a clear connection between Wi-Fi and mobile TV too, with nearly three-quarters (73 percent) of people who watch mobile TV at least once a week, using Wi-Fi to do so.

Carlos Perez, E2E LTE Technical Project Manager, Orange, will be discussing eMBMS for mobile TV at this year’s Content Delivery World (5th – 7th October 2015 Radisson Blu Portman Hotel, London)

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